Privacy Statement

The West Midlands Combined Authority and our partners in Network West Midlands are committed to maintaining customer privacy and maintaining the security of any personal data we receive from you if any. We are committed to responsible data management and subscribe to the principles of data protection legislation in the United Kingdom.

Visitors may be asked to enter basic personal information. This information on our database is not available for sale and use by third parties, beyond the essential requirement for credit card validation during purchase. The information is used solely for our billing and payment purposes and notifying customers of future updates to our products or services. Information may be stored manually / electronically. Personal information collected via the website will be processed in accordance with and will comply with, the Data Protection Act 1998.

We do not receive or store any credit card information via our website. This information is taken and processed on our behalf by the secure servers of Iris Software and Services. They may need to transfer some information outside the EU area for the purposes of credit card validation and authentication.

The website will automatically track certain information such as your IP address and browser identification in the course of your use of the website. This information is used only for system administration and for providing statistics to evaluate the use of this site.

Where you have made an enquiry/complaint about a service or facility not directly operated by WMCA we may share your information with other organisations. We will only do this if we consider it necessary to fully respond to the enquiry/complaint that you have made. In doing so we will contact you to tell you that your information has been passed on and that the appropriate company may contact you directly regarding the comments you have made. We may tell you this verbally if your enquiry is made by telephone.

Information about The West Midlands Combined Authority's use of cookies

Our website uses cookies to distinguish you from other users. This information helps us to provide you with a good experience when you browse our website and it also allows us to improve our website accordingly.

What is a cookie?

Cookies are small data files which most website operators place on browser settings or hard drives of their user's device, including computer or mobile devices (to include phones or tablet devices). Cookies may gather information about the user's use of the website or enable the website to recognise the user as an existing customer when they return to the website at a later date.

How does The West Midlands Combined Authority use cookies?

During the course of any visit to The West Midlands Combined Authority website, the pages you see, along with a cookie, are downloaded onto your device. Some of the cookies are necessary for the functionality of the website and they are deleted from your device once you close your browser.

The West Midlands Combined Authority also uses "analytical" cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Essential site cookies


This cookie is essential for the website facilities and is set upon your arrival to the website. This cookie is deleted when you close your browser. Session ID explanation

Google Analytics


These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

Google Analytics Privacy

3rd Party Cookie - Twitter


We may use Twitter’s conversion tracking and tailored audiences products.  We and third parties collect user data through their application for purposes of conversion tracking and serving ads targeted to users’ interests. We do not select targeting criteria that could reveal sensitive information about users and don’t subject users to advertising that isn't relevant to our brand.

Users can opt out of interest-based advertising through ‘Do Not Track’ functionality in your web browser or through such other methods that Twitter may specify here:

3rd Party Cookie - SocialSignIn


We may use tracking associated with Social Sign In, a social media monitoring Dashboard. This allows us to monitor campaign effectiveness of social media click through and conversions on activities on our website.

SocialSignIn uses third party vendors and hosting partners to provide the necessary hardware, software, networking, storage, and related technology required to run SocialSignIn. Although SocialSignIn owns the code, databases, and all rights to the SocialSignIn application, you retain all rights to your data. SocialSignIn never disclose or sell any personally identifiable information. They do use cookies but only in the same, widely-accepted that Twitter, Facebook and Google use them: to improve our analytics and the tools they can offer us. For example, we need to distinguish between total clicks links and total unique users - a distinction we can't make without cookie data.

If you would like to disable tracking please visit: Stop Tracking at

3rd Party Cookie - Facebook


Facebook provide us with certain features and tools (e.g., pixels, SDKs and APIs) that have been added to our website to allow us to send data about actions that people take on our website (“Event Data”) to Facebook to track conversions (“Conversion Tracking”) and to create custom audiences of people who have visited our website (“Custom Audiences from your Website”). 

To read more about Terms For Conversion Tracking, Custom Audiences From Your Website, and Custom Audiences From Your Mobile App:

Cookie Acceptance


This cookie is used to indicate that you have acknowledged that cookies are used on this site.

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

Third Party Cookies

Please note that during your visits to The West Midlands Combined Authority's website you may notice some cookies that are not related to The West Midlands Combined Authority or The West Midlands Combined Authority contractors. When you visit a page with content embedded from, for example, YouTube, you may be presented with cookies from these websites. The West Midlands Combined Authority does not control the dissemination of these cookies. You should check the third party websites for more information about these.

Search engine

The search engine on our website is designed to be as powerful and easy to use as the popular search engine Google. The search is made possible by a piece of hardware (a search “appliance”) supplied by Google that is plugged into our server and continuously indexes the content on our site. All search requests are handled by the appliance and the information is not passed on to any third party, including Google.

How to reject Cookies?

The West Midlands Combined Authority will not use cookies to collect personal identifiable information about you and we recommend that you allow the use of cookies. However, if you wish to restrict or block the cookies which are set on The West Midlands Combined Authority website, or indeed any other website, you can do this through your browser settings. The Help function within your browser should tell you how.

To opt out of being tracked by Google Analytics across all websites visit

For more information about "cookies" and how to reject them, please see the Interactive Advertising Bureau's website:

Questions regarding this privacy policy should be addressed to the Data Protection Officer at The West Midlands Combined Authority, 16 Summer Lane, Birmingham B19 3SD.

Third-party data

Network West Midlands may use data from third-party websites. Such use is provided solely for the convenience to you(the public). If you access pages that use third-party data, you are agreeing to the third-party's privacy policies and how they collect your data. 

Please find below the links to the Privacy Policies for the data that Network West Midlands use from third-party websites.

Plan your journey

Plan your journey





Show me:

All transport


Mobility & Advanced search

Follow us on...

Swift Pay As You Go

If you pay cash fares to travel, PAYG is the smarter and cheaper way to travel by bus and tram in the West Midlands.

Find out more